How To Set Up A Service-Based Business For Less Than $100

Setting up a service-based business online may seem daunting.

But it doesn't need to be.

To reduce that feeling of overwhelm, let's start with 2 general rules to keep in mind.

THEN, we'll walk through 7 tactical steps to make it all happen...

*DISCLAIMER: While this is a tactical guide, it's not exhaustive.

You may need to Google/YouTube search some of the individual 'how to's.

This is just meant to be an overall roadmap of the process.

A HUGE part of starting a business is the 'testing' phase.

LOTS of new entrepreneurs get caught in the 'paid tools' trap and suffer for it financially.

Don't do that. It's not necessary.

As my mentor often says, "the name of the game is to stay in the game until you win the game."

With that in mind, you'll want to make sure to test your idea is a profitable one before you start forking over money for:

• A website

• Landing pages

• Graphic design services

• An email service provider

• An attorney to set up your LLC

Why do I want you to NOT spend money at first?

Because, even time-tested business ideas can wind up being unprofitable in the online business arena.

How do I know that?

I spent my first 4 years learning that the hard way.

Here's a link to the 5 reasons my first business failed: https://www.bradlong.co/blog/5-step-niche-formula

Rule #2: DIY should be your default (at first).

This is directly related to rule #1.

Most new solopreneurs just want to 'get it going' but are baffled about the process of launching something online.

It can be tempting to just 'pay somebody' to alleviate this pain.

And the truth is, you're going to pay for the setup either way.

1. Time: If you don't have the money to pay someone to help you, then you're going to have to spend some time researching the 'how-to's' of the steps we're going to cover today.

2. Money: If you DO have the money and want to hire someone to help you with all of this, then by all means.

That said, here are a couple of benchmarks to keep in mind.

Sometimes fast is better than free (i.e. paying someone).

And free is normally not fast (requires your sweat equity).

My guidance is to take the time to DIY all of this at first.

NEXT STEPS:

Assuming that you already have a business idea and you've run it through at least some basic 'niche validation tests', here are the tactical steps to launching it online.

Step 1: Set up an online presence.

You don't (necessarily) need a website and you don't need to spend a bunch of money on tools in this phase.

I would recommend a free Facebook page or something similar (free) while you're in this testing mode.

A free FB page will allow you to set up a presence with an explanation of your services.

Step 2: Set up a scheduling tool.

I would recommend Calendly or something similar for this.

Calendly a free version that allows your clients to schedule time with you.

Just create an account at Calendly and connect it with your online calendar (i.e. Yahoo, Gmail, MS Outlook, etc.)

Lots of free Google/YouTube resources that will walk through the step-by-step.

Step 3: Set up a way to get paid.

• Venmo
• Paypal
• Actual Cash
• The Cash App
• Stripe (although it seems Stripe is requiring some sort of website presence at the time of this writing, so you may want to go with one of the other options).

Step 4: Create a profile pic

• Snap a selfie on your smartphone.

• Head over to https://pfpmaker.com/ and upload your selfie to pfpmaker.

• Choose a background.

• Download your finished pic.

• Upload your finished pic to FB.

Step 5: Create a logo and banner image for your Facebook page using Canva.

Head over to Canva.com and set up a free account.

• Use this Canva logo template.

• Use this Canva FB banner template.

• Upload both images to FB.

Step 6: Set up a business bank account.

For this you're going to need a few things.

I recommend setting up an LLC entity so that you can begin to separate your business and personal assets (not legal advice),

(Btw, I recommend DIY-ing this instead of paying an attorney.)

• Head over to. your state's 'Secretary of State' website and complete the LLC application

• Here's a list of all 50 US Secretaries of State's websites: https://www.activefilings.com/information/sos-access/

• (In most states, this can be done for well under $200.)

• Head over to the IRS's site and apply for an EIN (Employer Identification Number): https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online

• With those in hand, head over to a bank to open a business checking account.

• Look for banks with free checking services in this phase.

• Connect your bank with your payment provider (i.e. Venmo, Paypal, etc.)

Step 7: Set up a 'beta offer'.

A beta offer is just a way for you to test your idea on some real people AND to collect some feedback and testimonials.

I walk through the exact 'beta offer' process in this post/video.

BONUS: Setting up a website.

This is absolutely not necessary, BUT if you insist you need one, here's what I would do.

1. Head over to namecheap.com and purchase a custom url (i.e. bradlong.co, etc.)

2. Go to Card.co and pick one of their free templates.

3. If you want/need help with all of this, I would recommend hiring a vetted contractor from a resource like Fiverr or Upwork.

4. Here's a 'Carrd' specific search on Fiverr: https://www.fiverr.com/search/gigs?query=carrd

5. Ask if the the designer includes the 'connecting your url to the website' part. (If this is daunting for you, you may want to offer to pay a little more for the service.)

When you're ready to take your business to the next-level, go ahead and watch this next: https://www.bradlong.co/blog/start-an-online-business

And I'll leave links to some fantastic free resources in the video description below.

Next Steps:

• Not sure what type of business to start? Take my free 'What type of online business is for you?" quiz: www.bradlong.co/quiz

• Have you validated your business idea? If you haven't you can quickly learn how to here: https://www.bradlong.co/blog/when-to-embrace-obsession

• FREE Workshop: I also host a monthly FREE live webinar that outlines the exact market validation process I teach my clients: www.bradlong.co/workshop

• How to get people to work with you when you're new: https://www.bradlong.co/blog/establish-credibility

• Get your first 1000 true fans: https://www.bradlong.co/blog/solopreneur-six-figure-formula

• How to go from $0-$10k/month: https://www.bradlong.co/blog/$0-$10k-per-month

• Got questions? Shoot me an email: [email protected]

• Follow me on LinkedIn for your daily dopamine drip: www.bradlong.co/linkedin