Watch This Before You Launch Your Product

Depressing course launches are a Bruce Lee roundhouse kick to the gut...

Like... 'Whaaapaaaa!!"

I've had two in my career.

They were painful and...

I vowed 'never again'.

The Solution:

Launching a Beta Offer

(a.k.a. Chocolate Covered Broccoli)

You know what's good for your audience (broccoli)...

But let's make sure it's covered in what they actually want (chocolate).

Take your offer idea and:

1. Create a live version
2. Offer it for free/low price (In exchange for feedback, testimonials, case study)
3. Review/Incorporate feedback
4. Improve/Iterate/Extract Bonus Material
5. Maybe launch a second time
6. Rinse, Repeat 4 & 5
7. Launch the final version (with social proof)

And remember, your launch will likely convert 0.5%-1%...

So, you'll need a pretty sizable list to be profitable.

More on that later...

Are you thinking about launching a course?