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E2: How To Overcome The Fear Of Selling (Without Any Mental Gymnastics)

My guest today is Meg Niman. Meg is the creator of the Persona Project where she leads:


1. INDIVIDUALS
Bring the best version of themselves to each situation using hybrid course and individual, 1:1 coaching.
2. ORGANIZATIONS
Transformative workshops to increase engagement, reduce burnout, and help employees be more successful.

Meg is also a multi-year contributor at the famed SXSW conference and just a all around wealth of insight.

-As a creative entrepreneur, does the idea of 'selling' to your audience make you break out in a cold sweat?
-Is it possible that you should be pursuing a B2B market instead of a B2C market?
-And, how do you know if you're optimizing for scale or for relationships in your business? And which one is actually better?

If you're a creative entrepreneur who's asking any of these questions, then today's podcast is especially for you. Here are some of the most valuable moments in our conversation:

  • 0:00 Introduction
  • 1:10 What advice do you have to get past the fear of hearing 'no' in your sales conversations?
  • 11:17 What would you say the key differences are between B2B (corporate sales) and B2C (individual sales)?
  • 21:25 Who are 2-3 people who's sales style/strategy you admire or would like to emulate?
    Why did you pick each person?

👉 Watch the full podcast episode here: https://youtu.be/ji7ViBuTOSg

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