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Two Languages ALL Solopreneurs Speak

All solopreneurs have to speak (at least) two languages:

1. Whatever you teach/coach/consult...


2. The language of marketing...

When I started, I knew almost nothing about #2...

I spent my 20 year SaaS (Software as a Service) career as an AE (Account Executive), so...

I was in sales and knew almost nothing about marketing.


So, when I started my online business as a solopreneur, I had never:

  • Created content (i.e. blogged, made videos)
  • Marketed via email
  • Built a website or landing page
  • Constructed a relevant lead magnet for my audience
  • Done ANY kind of graphic design
  • Edited videos
  • Tracked any kind of marketing analytics


But, even though I was inexperienced, I knew that these were all skills that I could learn and add to my talent stack (as Scott Adams calls it).

So, I was excited, a little daunted and I pressed on.

  • I started writing (regularly).
  • I wrote blog posts.
  • I wrote social media posts (typically shorter and punchier versions of the blog posts).
  • Then, as I saw the relevance and reach of video, I started writing video scripts
  • Then, I built a website...
  • And an email list...


I learned SO much in those first two years of launching my business.

So if you're on the fence about getting started, just take one little micro-step in the direction of your desire to create your own thing.

  • Google or YouTube search how to write a blog post.
  • Practice by writing a letter to the ideal person you'd like to work with.


And if you're looking for a good place to start, check out our free 60-second quiz that will help you take that first (or next) micro-step.

Whatever you do, don't hesitate to take the first step.

Your future self will thank you profusely.

 Whenever you're ready, there are 2 ways I can help you:

1. If you're wanting forward momentum in your business, I'd recommend starting with an affordable course:

➡️ START. An Online Business - Course: Productize your knowledge with my niche validation, content, marketing, audience attraction and traffic growth system. Everything you need to start, grow and scale a profitable solopreneur business.

➡️ Inner Circle 6-Week Group Coaching Experience (Waitlist): Group coaching cohort where I take you from business idea validation to product creation to traffic generation. My complete system for creating: 1 verified market, 1 way to generate leads, 1 way to convert leads and 1 product to sell. Program opens about 4 times per year and you can get on the waitlist, here.

2. Register for my next free in-depth workshop on how to start, grow and scale an online business from a side-hustle to six-figures and beyond: Register here.

[FREE QUIZ] What Type Of Online Business Is Right For YOU?

Take this FREE 60-second quiz and find out what type of online business is the best fit for your personality and goals.

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Download My FREE Quick Start Guide

Discover the six simple steps to start and grow an online business that help you monetize the things you already know, so you can begin to work less and live more.



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