Two Languages ALL Solopreneurs Speak

All solopreneurs have to speak (at least) two languages:

1. Whatever you teach/coach/consult...

AND...

2. The language of marketing...

When I started, I knew almost nothing about #2...

I spent my 20 year SaaS (Software as a Service) career as an AE (Account Executive), so...

I was in sales and knew almost nothing about marketing.

So, when I started my online business as a solopreneur, I had never:

• Created content (i.e. blogged, made videos)
• Marketed via email
• Built a website or landing page
• Constructed a relevant lead magnet for my audience
• Done ANY kind of graphic design
• Edited videos
• Tracked any kind of marketing analytics

But, even though I was inexperienced, I knew that these were all skills that I could learn and add to my talent stack (as Scott Adams calls it).

So, I was excited, a little daunted and I pressed on.

• I started writing (regularly).
• I wrote blog posts.
• I wrote social media posts (typically shorter and punchier versions of the blog posts).
• Then, as I saw the relevance and reach of video, I started writing video scripts
• Then, I built a website...
• And an email list...

I learned SO much in those first two years of launching my business.

So if you're on the fence about getting started, just take one little micro-step in the direction of your desire to create your own thing.

• Google or YouTube search how to write a blog post.
• Practice by writing a letter to the ideal person you'd like to work with.

And if you're looking for a good place to start, check out our free 60-second quiz that will help you take that first (or next) micro-step.

Whatever you do, don't hesitate to take the first step.

Your future self will thank you profusely.