Why Is LinkedIn So Cringe? (And How I Deal With It.)

If you've been on LinkedIn for any amount of time, you've probably noticed that the interactions in the comments can be pretty cringeworthy.

I recently had a client reach out to me about that and so today I'm sharing my thoughts on how I manage the cringe-factor in the LinkedIn comments.

She writes:

[Question] I've been curious about: theres this "culture" on Linked In of coaches posting quotes followed by long elaborations.

Then other Linked In subscribers chime in in agreement (never dissent).

I assume there's a marketing and promotional purpose behind this, but it looks like preaching to the converted.

I had to stop responding bc it was becoming a time-sink and I disagreed w a lot of it. Can you explain why so many do this?

Are you creating content on LinkedIn?

How do you think about this sort of 'yes man' phenomenon in the comments?