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Goals Are Overrated - Systems Are What Matter

Agree or disagree?

Systems are better than goals.

Why is that?

Because a goal, once accomplished, is no longer a motivating factor to keep pressing on with any given set of activities.

Plus, there's A TON of the built-in feeling of "pre-success failure".


The Debt Example

Example: The "goal" of getting out of debt.

Huge goal. Usually a long process. Lot's of pre-success failure.

BUT what's ACTUALLY going to get you to that goal?

ANSWER: The "system" of consistent budgeting (i.e. organizing, budgeting and expense tracking).

Boring? Yes (sort of). Effective? Absolutely.

That system, developed into a consistent habit will happily walk them from debt-freedom all the way to some semblance of FI.

So the best way I've found as a coach to help people accomplish their goals is to "hack" the process and instead orient them toward systems.


Why Do Systems Beat Goals?

Why does this work so well?

  1. Because moving away from a "goals" mindset negates that constant feeling of "pre-success" failure.
  2. Because if you have a system, you're successful as long as you just keep consistently depositing inputs into the system.
  3. Because you will not only handily accomplish your goals but you're also able to move on to bigger and better accomplishments by continuing to deposit inputs into your system.


What do you think?

Agree or disagree?

Are systems are better than goals?

NOW, in online business, an effective system looks like what we like to call the 1:1:1:1 model.

So to have a successful online business, you need:

  • 1 verified market
  • 1 way to generate leads
  • 1 say to convert those leads
  • 1 product to sell

And once you have that system set up, THEN you have a REAL business.

You won't be tossed to and fro by every new "fad" or "shiny object" that flits across your YouTube feed.


The Right Inputs, The Desired Outputs

Why is this?

It's because achieving your goals (whatever they are) are going to be natural outcomes of having a solid system in place.

And if you have the right system in place, if you’re naturally, going to achieve your goals and even go well beyond them.

Why? Because you're going to be focused: daily, weekly, monthly and yearly on the INPUTS of your system and NOT on far-reaching goals that produce the the that constant feeling of pre-success failure that causes so many people to drop out of the race before they even begin.

And if you want to take a peek into exactly how I deploy my 1:1:1:1 system, you can start with my free quiz: "What Type Of Online Business Is Right For YOU? www.bradlong.co/quiz

Once we figure out your business model, we can then get to work by making sure you have:

  • 1 verified market - that we measure with a very specific, data-driven process
  • 1 way to generate leads - I recommend a quiz funnel
  • 1 say to convert those leads - we convert most of our new students via a high-impact and repeatable webinar, and
  • 1 product to sell - which is something we produced in concert with our audience so as to make it as relevant to where they are in the process as possible.

That's how it works.

Whenever you're ready, there are 2 ways I can help you:

1. If you're wanting forward momentum in your business, I'd recommend starting with an affordable course:

➡️ The ADAPTIVE. Solopreneur - Course Bundle: Productize your knowledge with my niche validation, content, marketing, audience attraction and traffic growth system. Everything you need to start, grow and scale a profitable solopreneur business.

2. Register for my next free in-depth workshop on how to start, grow and scale an online business from a side-hustle to six-figures and beyond: Register here.

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