[COURSE CREATION CAUTION] When You're "Sure" It's What They Want...
Your course should come from your audience, not your assumptions...
"But Brad, I already have SO MANY course ideas ready to go."
Totally get it, but you don't want to do it that way, please trust me on this...
My first two course launches were... TOTAL DUDS!
WHY?
Because I knew they were what my students "needed"...
But I neglected to ask them what they "wanted"...
And I spent 90 days building, prepping, launching...
To virtual crickets...
So, I'm BEGGING you, please don't just build and launch...
What's in your head..
Instead, do this:
👊 The Course Creation Success Path:
- (aka 1: How to build a product "with" your audience that they'll ACTUALLY want to buy...)
- (aka 2: How To Build Chocolate Covered Broccoli)
✅ Start with something you already teach...
-
*Example: "6 Steps To..."
-
*One of your frameworks or processes...
- Something you KNOW they "need"...
✅ Teach it as a free (live or recorded) workshop.
- *Go granular, but don't "give it all away"
- *Offer a "go deeper" group/cohort at the end
✅ Create a "beta group/cohort" offer at the end of your workshop.
- *For people who want the "next level"
- *Create your 4-6 week deep dive into the material
- *Do a Kickoff Call before the program starts
- *Add a bonus week at the end (pitch another offer there)
- *Pick a launch date and "Just Do It Live"
- *Include a weekly Q&A.
- *Incessantly ask for weekly feedback
✅ Offer it for free OR a discount, BUT make sure to explicitly ask for:
- *Weekly Feedback
- *1:1 Feedback at the end
- *Testimonials
- *Ongoing Case Studies
Don't be shy about asking for feedback, testimonials, etc....
You're offering value for free or discount...
This is about idea validation...
And is a "quid pro quo"...
For your audience...
THIS is how you validate your course idea AND
Build it WITH your audience...
This process is rock solid and will help you to...
Get out of your own head and into your customers'...
And, it's a way to tests what's in your head to see if...
That's what your audience ACTUALLY wants...
- Your Ideas = Broccoli
- What They Want = Chocolate
- The Solution = Chocolate Covered Broccoli
Just remember:
💡Your course should come from your audience not your assumptions...
💡Your course should come from your community not your cleverness...
💡Your course should come from your enthusiasts not your imagination...
💡Your product ideas should come from your people, not your perceptions
♻️ Please share this if this is useful so others can use it too.
Whenever you're ready, there are 2 ways I can help you:
1. If you're wanting forward momentum in your business, I'd recommend starting with an affordable course:
➡️ START. An Online Business - Course: Productize your knowledge with my niche validation, content, marketing, audience attraction and traffic growth system. Everything you need to start, grow and scale a profitable solopreneur business.
➡️ Inner Circle 6-Week Group Coaching Experience (Waitlist): Group coaching cohort where I take you from business idea validation to product creation to traffic generation. My complete system for creating: 1 verified market, 1 way to generate leads, 1 way to convert leads and 1 product to sell. Program opens about 4 times per year and you can get on the waitlist, here.
2. Register for my next free in-depth workshop on how to start, grow and scale an online business from a side-hustle to six-figures and beyond: Register here.
[FREE QUIZ] What Type Of Online Business Is Right For YOU?
Take this FREE 60-second quiz and find out what type of online business is the best fit for your personality and goals.
Download My FREE Quick Start Guide
Discover the six simple steps to start and grow an online business that help you monetize the things you already know, so you can begin to work less and live more.
FREE AUDIO TRAINING DOWNLOAD INCLUDED
Who Is Brad Long?
I'm a solopreneur strategist and advisor for 5-6 and 7 figure entrepreneurs. I am obsessed with constructing systems, eliminating distractions and helping my students build highly profitable one-person businesses.
When You're Ready, Here's How I Can Help You: ↓↓↓
[FREE QUIZ] What Type Of Online Business Is Right For YOU?
Take this FREE 60-second quiz and find out what type of online business is the best fit for your interests, experience, personality and goals.
[FREE GUIDE] Start An Online Business - Quick Start Guide
Discover the six simple steps to start and grow an online business that help you monetize the things you already know, so you can begin to work less and live more.
FREE AUDIO TRAINING DOWNLOAD INCLUDED
START. An Online Business
Productize your knowledge with my niche validation, content, marketing, audience attraction and traffic growth system. Everything you need to start, grow and scale a profitable solopreneur business.
6-Week Inner Circle (Waitlist)
6-week group coaching cohort where I take you from business idea validation to product creation to traffic generation. My complete system for creating: 1 verified market, 1 way to generate leads, 1 way to convert leads and 1 product to sell.
